User experience is a huge factor in how a particular platform is perceived by end users and ultimately defines whether or not they will adopt to utilizing the platform. User interfaces that are choppy and lack visually appealing features tend to fall by the wayside because they are not engaging and they’re more than likely not as functional as they should be. For example, Salesforce updated their platform by implementing the Lightning Experience; a new and exciting way to view and access your Salesforce profile, as opposed to the duller, less visually satisfying Classic mode.
Well, perhaps, we can lay out the pros and cons of each Salesforce feature and establish how each comes with its own set of benefits. Lightning or Classic, you ask?
Salesforce Classic has proven to be an optimal solution over the years, however, there’s a sleeker and more intuitive Salesforce UI that’s on the horizon; the Lightning experience! It has an entirely different user interface for Salesforce.com (SFDC) and it possesses some of the core Salesforce classic features as well. Additionally, it has many new cloud-based features and Salesforce objects are given a cleaner, fresher and overall more visually appealing look. The major goal of the Lightning experience was to enhance the usage of data and tools by minimizing the clickthrough rate so that Sales Reps could perform their job functions quickly and easily. AND – it’s completely mobile responsive.
However, if you’ve heavily delegated all of your work tasks within Salesforce Classic, it may better serve to you to wait it out until Lightning experience gets up to speed and fully incorporates features like territory management for sharing and assigning accounts, Public Knowledge Base, Live Agent, Macros, among other features that streamline and simplify workplace functionalities.
As you can see, user experience plays a large role in both viewing formats. With Salesforce Classic, usability depends more on functionality and streamlining work whereas Lightning experience tends to focus more on the “look and feel.” The Lightning experience is definitely the way of the future and we suggest a slow transition whereby switching back and forth between each mode may be the ideal approach until Lightning incorporates more features for functionality. With that being said, we think both Salesforce Classic and the Lightning experience both have much to offer, however, Lightning is the new frontier in the Salesforce arena and eventually, we’ll all want to entirely jump on the bandwagon!